Media Kit: Advertising with Legal Assistant TodayLegal Assistant Today is
the only independent national trade magazine written exclusively for paralegals. For
more than 20 years, Legal Assistant Today has provided legal assistants and paralegals
with the information they need to be more productive and successful in today’s law offices
and corporate legal departments. Legal professionals who take their careers
seriously read Legal Assistant Today to share their ideas and learn the latest
developments and trends affecting their profession and gain insight into shaping their
careers.
A brief summary of the Legal Assistant Today media kit
appears below.
Click here for a
PDF of our 2007-2008 media kit (magazine
and circulation information, reader profile, editorial highlights,
marketing solutions and advertising options, advertiser list).
Click here for a
PDF of our 2007 media kit insert (editorial calendar, rates,
deadlines, ad dimensions and requirements).
Click here for
a PDF of our directory order form (WebStop and Products &
Services Directory).
Click here for
a Web page listing ad dimensions and
requirements.
Click here
for a PDF
containing information and an order form for our
2007 Annual School
Directory.
| Issue/Deadline
Dates |
|
Issue |
Ad
Space Deadline |
Materials Deadline |
| Jan/Feb 2007 |
Nov
7, 2006 |
Nov
14, 2006 |
|
Mar/Apr 2007 |
Jan
9,
2007 |
Jan
16,
2007 |
|
May/June 2007 |
Mar
13, 2007 |
Mar
20, 2007 |
|
July/Aug 2007 |
May
8, 2007 |
May
15, 2007 |
|
Sept/Oct 2007 |
July
10, 2007 |
July
17, 2007 |
|
Nov/Dec 2007 |
Sept
11, 2007 |
Sept
18, 2007 |
|
Jan/Feb 2008 |
Nov.
13, 2007 |
Nov.
20, 2007 |
| Black
& White Rates |
| |
Earned
Rate Per Issue |
| Size |
1x |
3x |
6x |
| 2 Page Spread |
$3,500 |
$3,290 |
$3,075 |
| 1 Full Page |
$1,945 |
$1,830 |
$1,710 |
| 2/3 Page |
$1,590 |
$1,470 |
$1,355 |
| 1/2 Vertical (Island) |
$1,355 |
$1,235 |
$1,120 |
| 1/2 Horizontal |
$1,120 |
$1,005 |
$940 |
| 1/3 Horizontal/Vertical |
$880 |
$765 |
$705 |
| 1/6 Horizontal/Vertical |
$650 |
$530 |
$470 |
| 1/12 Page |
$415 |
$295 |
$235 |
| Color
Rates |
| Black & 1 process color |
Earned rate +
$300 |
| 4-color process |
Earned rate +
$450 |
| Products
& Services Directory |
| Per listing |
$180 |
$170 |
$160 |
| Professional
Placement |
| |
Small |
Large |
| Per listing |
$175 |
$300 |
| WebStop
Directory |
| $250 |
|
Editorial
Calendar
(Editorial topics subject to change;
editorial submissions, such as news leads, press releases, etc., should be received approx. 2-1/2 months prior to the issue month.) |
|
Issue |
Theme |
Special
Feature |
Special
Directory |
Mails |
Jan/Feb
2007 |
Education
& Training |
In-house
Training
Programs |
School
Directory |
12/27/06 |
Mar/Apr
2007 |
Career Advancement |
Annual
Salary Survey |
Success
Stories |
2/23/07 |
May/June
2007 |
Legal
Technology |
Legal Technology Survey |
Legal
Technology
Showcase |
4/25/07 |
July/Aug
2007 |
Litigation |
National
Courtroom
Trends |
E-discovery
Vendor
Directory |
6/25/07 |
Sept/Oct
2007 |
Paralegal Achievements
& Trends |
Paralegal
of the Year |
|
8/24/07 |
Nov/Dec
2007 |
Corporate/
Specialties |
Rookie
of the Year |
|
10/25/07 |
Jan/Feb
2008 |
Education &
Training |
TBD |
School
Directory |
12/27/07 |
|
|
|
|
request a kit
To request a media kit, contact
Randie English:
Phone: 714-755-2960
Fax: 714-549-8835
Legal Assistant Today
Attn: Randie English
3505 Cadillac Avenue
Suite H
Costa Mesa, CA 92626 |
